Have you ever thought about selling products in the US?
Perhaps you already make a product in Türkiye. Perhaps you want to build your own brand. Or perhaps you plan to reach US customers through Amazon, Etsy, TikTok Shop, or Shopify but are looking for answers to "What could I sell?" and "Which products are in demand in the US market?"
Data from 2026 shows that significant opportunities remain in the US e-commerce market.
And those opportunities are not limited to large brands.
According to data Amazon published in 2026, independent sellers account for more than 60% of sales in Amazon's store. US-based independent Amazon sellers averaged more than $375,000 in annual sales in 2025.
Handmade and personalized products are gaining ground on Etsy, while beauty, fashion, and sports products stand out on TikTok Shop. Shopify data spans a broad range of products, from apparel and skin care to crafts and home goods.
So if you have a product, a brand, or manufacturing capacity in Türkiye, the US e-commerce market may be more accessible than you think.
What, then, is selling in the US in 2026?
1. Etsy: Handmade, Personalized Products with a Story
Etsy may be one of the platforms where Türkiye has the greatest potential.
After all, Etsy shoppers are not just looking for "cheap products."
Handmade goods, original designs, personalized gifts, textiles, jewelry, wedding products, home decor, and crafts are among Etsy's core markets.
The figures in Etsy's 2026 Spring & Summer Trend Report are striking.
According to searches by Etsy users in the US:
- Searches for embroidered straw bags increased 20,000%.
- Searches for handmade jumpers rose sharply.
- Sales of crochet clothing increased 36%.
- Searches for traveler journals doubled.
- Searches for leather journal covers increased 126%.
- Searches for memory journals increased 189%.
- Searches for whimsical jewelry increased 84%.
Etsy says handcraft, texture, embroidery, crochet, and personal details are becoming more important in 2026 trends.
Now consider this from Türkiye's perspective.
- Textiles.
- Embroidery.
- Crochet.
- Leather goods.
- Jewelry.
- Ceramics.
- Home textiles.
- Bags.
- Wedding and engagement products.
- Personalized gifts.
Many areas where Türkiye already has strong manufacturing and craft capabilities align directly with what Etsy shoppers seek.
The key is to do more than simply upload a product to Etsy.
Present your product with a brand and story that make US customers want to buy it.
2. TikTok Shop: Beauty, Fashion, and Sports Products Stand Out
TikTok is no longer just a social media platform for watching videos.
With TikTok Shop, product discovery, content, and shopping come together in one place.
Third-party estimates for US TikTok Shop put sales volume at approximately $10.6 billion for January–July 2026.
The largest categories are:
- Beauty & Personal Care: 18.1%
- Womenswear & Underwear: 13.4%
- Sports & Outdoor: 8%
- Health: 6.2%
- Fashion Accessories: 5.6%
- Phones & Electronics: 4.7%
- Home Supplies: 4.3%
- Household Appliances: 3.8%
These are not official TikTok sales figures; they are third-party estimates modeled from publicly available TikTok Shop activity. Still, they offer a useful indication of the platform's category mix.
Another 2026 dataset also identifies Beauty & Personal Care as the largest category and shows strong growth in Sports & Outdoor between spring and summer.
One important thing sets TikTok Shop apart from Amazon and Etsy:
How a product appears in a video matters as much as the product itself.
A product can be a strong candidate for TikTok if it prompts reactions such as:
"Why haven't I seen this before?"
"Does this really work?"
"I want one too."
Products that are easy to explain visually, show a before-and-after effect, have an eye-catching use, or demonstrate their value within a few seconds of video may have an advantage in social commerce.
There is potential here for fashion accessories, textiles, beauty accessories, home goods, and various lifestyle products made in Türkiye.
3. Amazon: A Vast Marketplace Where Millions of Customers Search
The picture is somewhat different on Amazon.
Originality and personalization matter on Etsy, and discovery and video matter on TikTok Shop. Amazon shoppers, by contrast, often search knowing what they want.
Amazon's 2026 roundup of examples from its own Best Sellers lists includes categories such as:
- Beauty & Personal Care
- Kitchen & Dining
- Automotive
- Electronics
- Clothing, Shoes & Jewelry
In Beauty, skin care, hair care, and cosmetics stand out. In Kitchen & Dining, water bottles, kitchen accessories, tumblers, and other practical kitchen products draw attention.
Amazon also says fashion and apparel consistently rank among the strongest online sales categories.
But finding a best-selling product and selling the same thing is usually not enough on Amazon.
The real question is:
How can you meet a customer's needs better than existing products do?
Amazon's Product Opportunity Explorer lets sellers examine customer search terms, purchasing behavior, and unmet needs in the market.
Sometimes the opportunity is not in the biggest category, but in a product that solves a small problem within a large one.
4. Shopify: If You Want to Build Your Own Brand
Amazon, Etsy, and TikTok Shop can offer an existing customer base.
Shopify, on the other hand, lets you create your own store and brand.
According to US merchant data Shopify shared in its 2026 trending products list, popular product categories include:
- T-shirts
- Skin care products
- Makeup
- Pants
- Dresses
- Activewear
- Shoes and boots
- Arts & Crafts products
- Shampoo and soap
- Bedding
- Hats and accessories
- Kitchen products
- Perfume and cologne
Some more specific categories with rapid recent sales growth are also noteworthy.
For example, Shopify data shows significant growth in September 2025, compared with a year earlier, in sports trading cards, printable fabric, satchel bags, hoodies, game controllers, sweatpants, T-shirts, and body mist.
Here is the key point:
US e-commerce has more than a few major product categories. It has thousands of niche markets.
That means not everyone has to sell the same product.
A small brand that finds the right customers can carve out its own space.
What Can You Sell from Türkiye?
This is where the most interesting question begins.
We have seen what sells in the US.
Now let's connect that demand with Türkiye's strengths.
Türkiye has strong production capacity in:
- Textiles and apparel
- Towels, bathrobes, and home textiles
- Leather goods
- Bags and accessories
- Jewelry
- Ceramics
- Handmade products
- Crochet and knitting
- Home decor
- Wedding and special-occasion products
- Personalizable products
- Various private label products
Perhaps you already sell a product in Türkiye.
Perhaps your family has been making something for years.
Perhaps you have a small workshop.
Or perhaps you do not produce anything yet, but you have a good product idea and can find a manufacturer in Türkiye.
Any of these could be the start of a business idea that can enter the US market.
The aim is not to copy a best-selling US product exactly.
Find demand in the US and match it to your production advantage in Türkiye.
You Do Not Have to Choose Just One Platform
There is another important consideration.
Amazon?
Etsy?
TikTok Shop?
Shopify?
The answer does not always have to be "just one."
For example, you can build your own brand on Shopify while also selling on Amazon.
You can sell handmade or personalized products on Etsy while growing your brand through social media.
If your product and business meet the applicable seller requirements, you can also consider social commerce channels such as TikTok Shop.
Choose your platforms based on your product, target customers, and business model.
The point is to do more than open a marketplace account.
Plan to enter the US market as a real business.
Have a Product? The Next Step Is Building Your Business Foundation
If you are serious about selling in the US, eventually you need to move beyond product research.
- Company structure.
- EIN.
- Banking and payment systems.
- Tax obligations.
- Sales tax.
- Business license requirements.
- Bookkeeping.
- State obligations.
Each of these forms part of the foundation of a growing business.
Forming a US company means more than obtaining an LLC or Corporation document.
Choosing the right company type and state for your business model, and knowing your obligations after formation, are just as important.
For entrepreneurs forming a US company from Türkiye, the process can differ from that of a business owner who lives in the US.
For this reason, one-size-fits-all advice such as "Form a Wyoming LLC and forget the rest" may not be right for every business.
You Can Form a US Company from Türkiye
You do not need to move to the US to enter the American market.
You can establish an appropriate US company structure from Türkiye and manage company matters remotely.
The important thing is to move beyond this question:
"Which is the cheapest place to form a company?"
And ask instead:
"What company structure and state are right for the business I plan to run?"
An entrepreneur selling private label products on Amazon may have different needs from one selling personalized products on Etsy or building a brand with Shopify.
That is why Simple Corporate Solutions evaluates the company formation process in light of your business model.
There May Be a Place for Your Product in the US Market
The most important lesson of the 2026 data is not which T-shirt, bag, or beauty product sells best.
The real message is:
The US is a vast market for different products, customers, and sales channels.
A handmade product on Etsy.
A new product on Amazon that solves an everyday problem.
A product on TikTok Shop that catches attention in seconds.
A new brand with a compelling story on Shopify.
Each could represent a different business opportunity.
If you have a product, brand, manufacturing operation, or business idea in Türkiye that you want to bring to the US, you do not have to leave it at "Someday I'll sell in America."
Start researching.
Define your market.
Test your product.
And when your business idea is ready, set up your US company foundation properly.
Ready to Form a US Company?
At Simple Corporate Solutions, we support entrepreneurs in Türkiye who want to enter the US market, from company formation through the steps that follow.
Our services include:
- LLC and Corporation formation
- EIN applications
- Registered Agent coordination
- Annual Reports and state filings
- Business licenses
- Sales tax compliance
- Tax returns
- Bookkeeping and accounting
- Company changes and dissolution
Tell us about your business model.
If you plan to enter the US market through Amazon, Etsy, Shopify, or another sales channel, let us evaluate your company structure and formation process together.
Your product may be in Türkiye. Your customer may be in the US. Together, we can build the right company foundation between them.
Contact Us
You can contact us in English or Turkish with questions about forming a company in the US or about your existing company.
- Phone / WhatsApp: +1 (949) 426-6375 / WhatsApp
- Email: contact@simplecorpsolutions.com
Simple Corporate Solutions
We are here to support you with US company formation, compliance, tax, and accounting processes.